Search engines obviously bring results, and therefore traffic to a website, but it has to be noted that S.E.O and S. E.M are just part of a marketing mix. It is only a part strategy to be deployed in a marketing campaign. Many site owners discovered that even after getting highly ranked on the search engine further assistance is required to bring fruitful results from all aspects of marketing. Many of the IM companies take a holistic view to promoting a site, company or product. They advise as to how to develop valuable and attractive content for the client.The IM companies resorts to strategies and steps to give consistent highly quality traffic to a website. So when looking or searching for a website promotion company, you should favor those which offer that amount of thinking. The services they offer are most important and which should include- Form and Blog marketing, Pay Per click campaign, Email marketing, Social networking and book marking, optimizing content creation, Conversion tracking and metrics, On and off page optimization to get search engine ranking, Press release distribution. A different mix of strategies suits companies looking to promote online.
The strategies depends on product and target audience. An appropriate internet marketing campaign can be developed, tested and deployed only by understanding the company and needs of the targeted customers of the company being promoted online. With the coming of Social networks and moving from static to dynamic content, popularly gaining of videos and audios, any company without a good marketing strategy cannot achieve much or get desired results. Search engines are not the be all and end all of internet marketing. Some realized that there was far more to marketing than the search engine and so accordingly delivered broad ad effective campaign to their clients resorting to a variety of strategies and plenty of metrics to assess results. So it is essential that before satisfying a customer or themselves finer points of an internet marketing has to be looked into.There is no fixed yardstick as to what contribute or detract rankings on Google. The primary reason vary from industry to industry. Mark up and content quality, use of title tags plays a role in ranking of sites. The company title tag plays a very important part and so it must be consistent with content on the page for optimum results . Some SEO professionals are of the view that quality anchor test is vital as the user opted to see by clicking a link on another site and so highly significant for positive ranking factor. The text should be relevant to the destination page for optimum results where comes the case of ON page optimization. Again though linking authority has less importance, it is still a factor. Quality links are still vital to creating site authority which means ranking for more phrases than you intentionally target.. The age of a site also influence ranking.
If a site has been around for say 15 years, the owners are obviously doing something correct. The number of inbound links is a factor as well. Quality deep links have more weight and add credibility to a site, but failed sites are dropped as soon as the hosting subscription ends A number of links need to be created within your tropical community as this helps visitors more in their searches which Google appreciates very much. Google looks for web stability, so the older the link, the more trust it has. Duplicate content has to be avoided at any cost as a user will recognize that content and you will see a drop in traffic which applies for title and meta tags also. Selecting some keywords and keeping its density at no more than 3% to 5% is advisable. Google controls a huge amount of searchers so it is required to give this search engine precisely what it wants.